SEO cheat sheets
Each cheat sheet is a one-page reference for ranking in that line of work: the terms buyers actually search, the schema you should ship, the on-page moves that compound, and a short list of things to stop doing.
New to the framework? Read the Hockey Stick first.
Local intent searches with high commercial value. Maps, reviews, and intake friction decide who shows up first.
Urgent, location-bound demand. The right schema and a clean GBP profile move you more than ad spend.
Brand-led discovery. Reviews, photos, and stylist-level optimization beat traditional keyword work.
Trust-led intent. AI overviews are eating these SERPs first — schema and authoritative content matter most.
Hyper-local plus service-specific. Make + model long-tail terms outperform broad category bids.
Review velocity, photos, and Maps presence decide it. Menu schema is still underused.
Mixed local and product intent. Inventory feeds and event-driven content do most of the work.
Don't see your line of work?
If your business doesn't map cleanly to one of the categories above, pick the closest neighbor. Or skip ahead and we'll audit your search surface in thirty minutes.
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